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in 2012 Acer Russia is part of the region REET (Russia, 21 countries of Eastern Europe, Central Asia and the Caucasus, and Turkey) in the structure of the EMEA .
Head region REET Gregory Lower. who also continues to perform the duties of the General Manager branch Acer in the middle East and Pakistan.
Acer plans for 2013 (January) — to increase the volume of deliveries in terms of money in Russia by 25%. The Lower Gregory explains that to reach this target is planned due to the increase in sales of tablets, laptops and desktops, as well as further strengthening its presence in the corporate sector. The company intends to increase its share in the notebook market (which, according to the Acer next year should grow by 5%-10%), as well as the average selling price of a laptop due to the increase in the share of the company’s products in the middle and upper price segments, he says. The average price of Acer laptop in 2012 amounted to about 21.5 thousand roubles and was higher than the average price in the market.
In 2013, the company also plans to significantly expand its range of tablets, introducing model-based Windows and Android in the spectrum of price segments — from 6 thousand RUB over 20 thousand rubles. the First budget tablet from Acer should go on sale in February.
According to preliminary data (January 2013), the volume of shipments of Acer products in Russia in 2012 could be about 1.1 billion dollars, told CNews Vice-President of the company (responsible for the company’s work in Russia, Eastern Europe and Turkey) Gregory Lower. Accurate data will be obtained after the completion of the audit of the company and consolidated into General indicators Acer, he says.
Previously, the General Director of the Russian representation Acer Denis Sotnikov told CNews that the company expect to achieve more than $1 billion of revenue in 2012, In 2010 it was about $1.2 billion, and in 2011 fell to $976 million
According to the Lower, in 2012 the growth was delivered with your mobile PC in the consumer sector, as well as supplies the entire range of Acer products to government agencies. In General, the market segments that are not related to consumer (SMB, enterprise, government and education), according to Gregory, Lower, accounted for about 15% of the company’s business in Russia in 2012.
Earlier in Acer told CNews that in 2012 the company was purposefully to pay more attention to this area and its main advantages sees the effectiveness of supply devices that are specially configured to the customer’s requirements. Gregory the Lower notes that Acer will continue to abide by this policy and by the end of 2013, expects to public sector and corporate deliveries will account for up to 20% of the total supply. In 3-4 years, this figure may reach 30%, he expects.
the pieces supply laptops and netbooks Acer in Russia in 2012 increased by 25%, table PC — 15%.
Delivery tablets remained at the same level — about 200 thousand pieces of lead data in the company.
According to preliminary estimates IDC in the 4th quarter of 2012 was recorded a significant decline of PC shipments in Russia: in particular, the segment of mobile computers fell by more than 30%. Lower considers that this is the result of a significant decline in shipments of netbooks, as well as alignment of the supply of products by manufacturers, in accordance with the current level of warehouses and real demand in Russia.
Acer at the end of the 4th quarter, according to IDC, PC shipments were in third place, and laptops on the second. «Acer has managed to optimally distribute the shipment of its products in Russia in the year they were produced taking into account the time of transit of goods and the real demand for the products within the country — says Vice President of Acer. — the Optimal balance of supply and demand also has allowed Acer to invest more in developing new products and conducting long-term marketing campaigns, rather than in the operational clearing warehouses in Russia». In this case, the results of the whole year the company became the leader in PC shipments in General and mobile PC, in particular, adds Lower  .
Revenue Acer in Russia in 2011 amounted to about $1 billion, told CNews Vice-President for Eastern Europe, Middle East and Africa Gleb Mishin . This is about 17% less than that earned by the company in 2010
Global revenue in 2011, Acer still has not released, however, the Russian representative office of expect that it will also show a negative trend. According to Mishin, Russia is traditionally for Acer one of the most successful regions, and therefore the world average revenue drop could be even higher than here — the order of 20-30%. In 2010, the global revenue Acer amounted to about $20 billion
Mishin also notes that the company’s net profit amid falling revenues grew. Reduction of turnover in Russia and throughout Eastern Europe, he relates, mainly, to the fact that the increased demand for laptops, smartphones and TVs ahead of the volumes of their supplies from the company.
«After the change of leadership in 2011 Acer at the global level decided on the readiness to sacrifice market share in favor of profitability, and focused on some of the most profitable areas — laptops, desktops and monitors, — said Mishin. — Production of TV company is fully closed, and left only a limited supply on smartphones».
supply of laptops in Russia do not have time for the growth of demand for them because of the shortage of hard drives in the 4th quarter of 2011, caused, in turn, last year’s floods in Taiwan, says Vice-President of Acer. «The company was a manufacturer of computers, which, perhaps, suffered the most from this,» — he says.
According to, Mishina, he expressed the global leadership of the opinion that we should not «cut» smartphones and televisions, however, this opinion was not heard. Recall that in 2011 the Russian division is expected to increase the local speed by about 30%, including by means of sales of smartphones, which is thought to be a promising direction.
Together with falling revenue Acer lost and positions in the Russian PC market. According to Gartner in the 4th quarter of 2011, shipments of Acer computers in Russia declined by 17%. Because of this, Acer has lost the leadership, which is kept for a long time, and moved into third place among vendors. The leaders during this period broke HP. it is followed by Asus .
However, according to other analytical Agency — IDC — Acer lost the leadership in Russia in Q3 2011 at the first place analysts put the Asus. and HP is on the second. Acer same IDC then assigned in fourth place.
In 2010, the company shipped the Russian distributors of products in the amount of $1.2 billion In 2009 this indicator amounted to $900 million, and in 2011 the company expects its growth to 30% in monetary terms.
In 2010, the global revenue Acer amounted to about $20 billion
the best selling laptop models, according to the company, last year became the Acer Aspire 5551G and Acer Aspire 5742G. In the corporate sector, according to the head of the Russian office of Acer, the company supplies mainly monitors, and its share in the revenue structure is negligible. About 10% of Russian revenue Acer had to smartphones.
New models of smartphones in Russia in 2010, became the Acer Liquid, Acer beTouch E110 and Acer Stream. However, the latter were delivered in Russia in very small quantities, said Mishin. All models are running Android OS. The cost of the first of them in the «Connected» now is 16 990 rubles and the second 5 490 rubles
According to Gartner. in 2010, mobile computers accounted for 67.8% of all delivered in Russia PC (11 million). Acer, according to analysts, has become a leader in this segment. Behind it in terms of volume in volume followed by Asus, Samsung, HP and Lenovo.
Recall that in January, Acer reported preliminary financial results for 2010 in the world. According to the company, its consolidated revenue last year reached a record value of $19.9 billion, which was 14.2% compared with 2009, and net profit after tax — $476 million, which is 18.6% more than in 2009
2010: Contact centers
October 27, 2010 Acer has opened in Moscow the contact center to service users from Russia. New contact center joined to the existing five, three of which are in Western Europe — in Siracusa (Italy), Hertogenbosch (Netherlands), Ahrensburg (Germany); in Eastern Europe — in Brno (Czech Republic) and Johannesburg (South Africa).
With the beginning of the work of the Moscow technical support to the entire network of contact centers Corporation Acer operates in 20 countries and serves users in 14 languages. In 2011 Moscow contact center will begin service users from Ukraine and Kazakhstan.
the Phone technical support (contact center Acer): for the Moscow region: (495) 646-53-67, for other regions of Russia: 8-800-500-22-37
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