the samsung

Samsung Electronics. Seoul, Asia, Electrical engineering and microelectronics


the Ultimate owners of companies and their assets

the Company consists of eight independent units:

  • Visual Display,
  • Mobile Communications,
  • Telecommunication Systems
  • Digital Appliances,
  • IT Solutions
  • Digital Imaging
  • Semiconductor
  • LCD display.


Capitalization at March 2011 — 153,2 trillion won ($137, 6mm billion). The results for the first quarter of 2011 — the company’s operating profit, according to preliminary estimates, decreased by 34% compared to the same period last year to 2.9 trillion won ($2.7 billion). Last year, profit from operations amounted to 4.41 trillion won. Revenue in the first quarter, according to preliminary estimates, increased by 6.8% compared year-on-year to 37 trillion won.

Samsung Enterprise Alliance

the Main purpose of the SEAP program is providing partners with Samsung new income opportunities on the market of mobile solutions for corporate business. SEAP offers various types of support partners, to meet the needs of business partners. Partners can be certified for the following categories of System Integration/Value Add Resellers and Independent Solution Vendors. Each category is divided into Platinum, Gold, Silver, platinum corporate partner levels. More information on the Samsung Enterprise Alliance Program

Business in Russia
Samsung Enterprise Business Team

the Russian representation of Samsung in March 2013, announced the establishment of a new Department — Enterprise Business Team, headed by Andrey Tikhonov. previously held the position of Deputy General Director of IBM in Russia and the CIS.

against this background, the main division in Samsung, as before, remains the product, however, has changed the division by sector, told TAdviser Andrey Tikhonov. So, we formed two main product cluster: consumer products (TV, audio, video equipment, etc) and Mobile, joined by the direction of the laptops that were previously included in the it cluster. The Department focused on the B2B-sector of the it cluster was allocated in a separate unit and is focused primarily on working with large corporate customers, he says.

the Main part of the staff of the new unit are sales managers. Also, the state has a Department on work with partners, marketing specialists, product managers, and Department of telesales.

B2B in the Russian Samsung will develop managers from Oracle and Microsoft

the Number of employees of a new division of Samsung in Russia — Enterprise Business Team, tasked with business development in the large corporate sector, before the end of the year it is planned to increase to 50 people, and in the future — approximately 70 employees, told TAdviser in June 2013, a source familiar with the company.

Up to 2/3 of the staff of the unit, he said, should be sales managers, who focus on working with customers from various industries (Telecom, public sector, financial institutions and others), and the remaining part of the channel unit, the marketing and the division of telesales. Enterprise Business Team also includes product managers — mobile for B2B and professional panels.

the Interlocutor TAdviser says that the state of new units Samsung in Russia staffed by specialists with experience in the B2B segment in the companies-leaders of the it industry. Most of them are managers, who previously worked in Oracle and Microsoft, he adds.

From the Oracle at Samsung Enterprise Business Team, for example, passed to Paul Silumin. at a previous place in charge of sales CRM systems, and Irina Ratova. in charge of sales of business applications in the retail sector.

With a focus on mobility

According to the head of Samsung’s Enterprise Business Team in Russia, considerable efforts his Department will be applied for the development of enterprise mobility and BYOD policy. To implement a uniform policy for all devices used by the employees is extremely difficult, says the head of Samsung’s Enterprise Business Team in Russia, and to help companies in this, Samsung has created a special application — Knox — which controls the security of applications and data used in the enterprise, by isolating business applications and data encryption as in the operating mode and in user mode. Knox will be available in Russia.

In the number of potential drivers of growth in the sales of their devices in the corporate sector Andrey Tikhonov called NFC, which is implemented, in particular, the smartphone Samsung Galaxy S4 and which can be used to make mobile payments. Also very promising, he believes mobile POS terminals based on mobile devices Samsung.

Colleague Tikhonov — head of corporate sales of mobile solutions at Samsung Electronics Russia Ilya Fedorowski earlier it was noted that the number of global partners, the company has a lot of major international vendors, which are used in the it infrastructure of most of our potential customers. This partnership ensures that we offer Samsung devices you can use on the corporate network. In addition to working within the framework of international partnerships, according to him, there is an active development of partnerships with local Russian companies to ensure compliance with the use of mobile devices to local legal requirements.

Andrei Tikhonov notes that, as a rule, the customer has certain it systems, which could be supplemented mobile solutions: «we can come to him and offer mobile solutions tailored to your already installed in companies database business applications. We know, for example, it is good to collaborate with IBM, which has a mobile platform — a set of applications for messaging, mail, and more».

Samsung has aimed at the Russian public

Until the end of 2013 several Samsung devices — tablets and smartphones — must obtain certification (KS1 and KS2 classes in the certification system of the FSB. told TAdviser the Russian representative office of the company. Among them are smartphones, Galaxy S4 and Galaxy S3.

Obtaining such certification should be a driver for increasing sales of mobile devices in the public sector, expects the head of Samsung’s Enterprise Business Team in Russia Andrey Tikhonov .

when asked about other possible drivers of growth in sales of Samsung in the public sector, Andrey Tikhonov notes that it is important «a full understanding of the needs and business objectives of the customer, under which it is necessary to develop solutions to create collaborative alliances or even to shape the market from scratch.

Certification of tablets and smartphones — it is only a property of the product, which in the short term can lead to increased sales, but which will become in the future an advantage and a key factor in the decision by the customer», — he added.

According to Tikhonov, the public sector is one of the key areas for units of Samsung Enterprise Business Team in Russia: «now it is, in my estimation, is responsible for about 20% of all sales to corporate customers,» he says.

In the public sector Samsung expects demand, primarily on specialized solutions tailored to the needs of individual ministries and agencies. For example, law enforcement agencies, assume the company, will be the most important tablet computers with appropriate software for current information display — for example, checking mobile traffic police posts information about the vehicle and about the person who manages this tool.

For education, according to Andrey Tikhonov, will demand a complete solution for Samsung School to create interactive classes, including interactive electronic whiteboard, tablet computers or laptops for students and teachers, and additional equipment. For such specialized solutions the future, he believes.

in Addition to public sector and other important units of the Samsung Enterprise Business Team industries company called the banking sector, retail, FMCG, catering and hotel services, Telecom, media, and the transport sector.

the General task of the division is to increase sales in the corporate sector in Russia as soon as possible to 10% in the total turnover Samsung, and by 2020 this figure should not exceed 20% of the turnover, said Tikhonov.

«In the United States and Europe division corporate customers are already a year or two, and we catch up with their fast pace. This year we participated in the first marketing campaign Samsung, aimed specifically at promoting solutions in the B2B sector,» — he said.

In the example of major examples of B2B division of Samsung corporate customers in Russia in the company lead the partnership in the background of the upcoming Olympic games in Sochi: «as you know, around the Olympics there is a certain ecosystem, with which we work closely, for example, Coca-Cola. «MegaFon». «Rostelecom» other».

2009: Revenue $116 billion and 188 thousand employees

sales in 2009 amounted to $ 116.8 billion. USA. The state Samsung Electronics — 188 000 people in 185 offices in 65 countries.

2011: Samsung has sold the business edition of Seagate hard drives

In April 2011 Seagate bought a unit for the production of hard disk drives South Korean company Samsung Electronics. The volume of transactions amounted to 1.35 billion. according to Seagate. Half of the amount will be paid in cash, and another — the shares of the American company. As a result, Samsung will become the owner of 9.6% of the shares of Seagate. The Board of Directors of Seagate will include a representative of the South Korean company. Also under the agreement, Seagate will be able to use NAND-flash memory, manufactured by Samsung, in their own SSDs. The American company will also supply Samsung hard disks and drives for computers and laptops. It is expected that this transaction will be closed until the end of 2011. Up to this point, it should be subject to approval from U.S. regulators.

2012: Strengthening the team of processors

At the end of March 2012 Pet Patla (Pat Patla). former Vice President and General Manager, AMD. involved in creation of chips AMD Opteron, started to work as a Vice President in the research center of Samsung in Austin, Texas, USA. Over the last few years in this center moved many managers and engineers with experience developing server processors. In June 2011 after 16 years in AMD they were joined by Jim Mergard (Jim Mergard). two months later, brad Burgess (Brad Burgess) he spent eight years at AMD and three years at Intel .

All this is fueling rumors of a possible expansion of the second largest semiconductor manufacturer in the market of server processors, where Intel dominates. As you know, Samsung is the largest manufacturer of processors based on ARM architecture. In his time, ARM Holdings has announced the creation of chips for the server market and in October 2011 even introduced the 64-bit ARMv8 architecture. However, according to company representatives, such systems will be able to conquer the market not earlier than 2014. Around the same time AppliedMicro announced the creation of a prototype 64-bit chip based on this architecture, and Marvell Technology and Calxeda announced his intention to create a 32-bit chips.

Despite aggressive recruiting policy Samsung, Intel camp continue to remain calm and evaluate competitor with considerable skepticism. There are a number of reasons, first and foremost, low performance server solutions based on ARM architecture and the lack of support from corporate.

Charles king (Charles King). senior analyst at Pund-IT Research. said that many moved to work in Samsung employees have experience in the development of systems on a chip SoC (system-on-a-chip). So talking about a singular focus to the Korean manufacturers on the market for server chips prematurely.


In 2009 the company won the first prize of the contest «brand of the year/Effie» in the category «high-Tech goods and services» (netbook N310), and in 2010 won the three prize «product of the year» (for a 3D solution that includes 3D LED TV Samsung UE55C8000 3D Blu-ray player BD-C6900; the camera WB650 and netbook N310).

article Summary: Samsung Electronics; Performance; Program Samsung Enterprise Alliance; Business in Russia; Samsung Enterprise Business Team; B2B in the Russian Samsung will develop managers from Oracle and Microsoft, With a focus on mobility; Samsung has aimed at the Russian public sector; History; 2009: Revenue $116 billion and 188 thousand employees; 2011: Samsung has sold the business edition of Seagate hard drives; 2012: Strengthening the team of processors; Awards Samsung Electronics, Performance, Samsung Enterprise Alliance, Business in Russia, Samsung Enterprise Business Team, B2B in the Russian Samsung will develop managers from Oracle and Microsoft, With a focus on mobility, Tablets, Samsung has aimed at the Russian government, History, 2009 Revenue $116 billion and 188 thousand employees, 2011 Samsung has sold the business for production of hard drives Seagate, 2012 strengthening of the team of processors, Awards, Seoul, Asia, Electrical engineering and microelectronics samsung

Source: Samsung Electronics. Seoul, Asia, Electrical engineering and microelectronics

Також ви можете прочитати