Samsung — Wikipedia



the Word «Samsung» (cor. ?? ?. ?? ? more correct transmission of the word according to the norms of practical transcription — «Samson») in Korean means «three stars». Possible Association of this name with three sons of the founder of the Samsung Lee Benches (???), the youngest of which is Whether Gonchi (sometimes his name is spelled Lee kun Hee — tracing English: Lee Kun-hee) (???) led the company in 1987, in violation of all the Eastern traditions of inheritance, in accordance with which the eldest son inherits much of the family property. [1]


the Warehouse in Daegu, 1938

There is a legend that on the ruins of the burnt house, If Ben found a hidden drawer with the money and put in your new business. It was a textile factory, sugar factory, and later the insurance business. If Ben quickly grew rich while the average income per capita in Korea in the 1960s, the years did not exceed $ 80. [3] it is Worth noting that at the time, even in the capital, Seoul, no permanent electricity, electricity was supplied for a few hours a day, and a centralized water system was absent. It is not surprising that the imminent military coup overthrew the Syngman Rhee. President and close friend Lee and Ben’s like a rich businessman was part of the inner circle of the disgraced Governor. The Lee Benches put in prison for bribery and familiarity with the deposed President.

Samsung after the Korean war

the New President of South Korea, General Park Chung Hee began industrial and economic reforms. The program was designed in the industrial sector of the economy, increased export orientation was reinforced with close relations with the United States. it was supposed to take foreign loans to purchase raw materials and modern technologies, and the resulting profits are re-let for the purchase of raw materials and technology. Korean reformers concluded that a stable economy must rely on large corporations, but to create those needed in the shortest possible time, so the most prominent businessmen in Korea were granted government loans and borrowings. They were provided with government contracts, with certain legal and tax exemptions provided the opportunity to grow small businesses to large conglomerates. Among successful entrepreneurs were and Whether Benchol. [3]

Thus created 30 large companies (chaebol — money family»). Among them, in addition to Samsung, Daewoo were. Hyundai. Goldstar (LG) and each other «cash family» was its direction: Daewoo — car production, Goldstar appliances, Samsung electronics, Hyundai construction, and so on

reforming the company

the South Korean Economy grew rapidly from 6 % to 14% per year. Export growth in this period was 30 %. So in 1969. when Samsung, after the merger with Sanyo. started production of black-and-white TVs in Korea they were only 2 % of the population. [3]

Join Sanyo and Samsung have begun one of the largest sectors of the Samsung Group, Samsung Electronics. The company succeeded, though with great loss, to survive the economic crisis of the 1980’s. The cost of the crisis — a few minor subdivisions, a sharp reduction in the number of subsidiaries. With the advent of the Board Whether Gonji was proposed a range of reforms, which involved not only a complete restructuring of the company, but also change the very foundations of governance: the company had to satisfy the conditions of the law on free trade. Proposals for the change of policy towards foreign investors should improve the attractiveness of the company for the subsidy, as a conglomerate of lost financial support from the state.

Until the 1980s, shares of companies included in the group had an appeal only on the territory of South Korea, this has been rather low demand from investors. The reason is the traditional Asian management according to the principles of Confucianism: the head of the Board were exclusively members of the family. Levers of influence on decision making in the management of companies, foreign investors were absent completely. In addition to traditional management meant lifelong employment and career advancement for years of service.

Were introduced marketing changes, a complete redesign of the company’s mission and change its character. On the first two logos of the company was attended by three red stars. But the guide Samsung, considering the previous logo inconsistent with the image of an international Corporation. decided on his replacement. It was then that he saw the light of modern emblem dynamically tilted blue ellipse written inside the company’s name. Great design and large-scale advertising campaign has done its job: the logo has become one of the most recognizable in the world [4]. Students advertisers leading universities are studying today change Samsung logo as an example of a very successful rebranding [5] .

When developing a new logo was not without Eastern philosophy. According to the representatives of the company «elliptical shape of the logo symbolizes movement in world space, expressing the idea of the renewal and improvement» [5]. These changes continued until the 1990-ies .

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Source: Samsung — Wikipedia

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